Ad Copy

Print Projects

Zimmer Biomet Posters

This client wanted to create posters for their workplace that would inspire better relationships between their employees and a better work environment all around. The following mockups are the headlines I came up with. An art director paired them with graphics from a previous campaign.

Freightliner Custom Chassis Corporation RV Show

These full-page ads for Freightliner Custom Chassis went inside a pamphlet for the Hershey RV Show in Pennsylvania. I wrote the headlines, body paragraphs and the paragraph at the bottom explaining the FCCC app. I sent one of the art directors everything I wrote and he created these mockups, then the account executive decided on the “Gather ‘Round” headline.

Do It Best Magazine Ad

Do It Best wanted to create a full-page magazine ad to inform readers about their 2018 Fall Market conference in Indianapolis. This conference has been around for several years, but this year they wanted to focus on the theme of “First Choice, Best Choice.” I was asked to refresh the copy from past years’ conferences and tailor it to this year’s theme. I wrote the three main paragraphs on this ad.

DOIT_Fall_Market_AD_Hardware

Junior Achievement Donor Brochure

The Junior Achievement campus in Fort Wayne is relocating and wanted to create a brochure to ask donors for contributions toward their new building. We had a meeting with an account executive, a designer, and the senior copywriter to discuss this project and this is the brochure we came up with. I wrote all the copy for this based on the information from the account executive. 

Kroger Annual Report

One of the account executives sent me information about a women’s group created by Kroger employees. The client wanted to include this in their annual report. The other 33 pages of the annual report were already mostly completed when they decided to include this story. I wrote this narrative based on the information from the account executive. I also copyedited the entire 34-page annual report before it was sent back to the client.

KRO602 2017CER-layoutadjust

Freightliner Custom Chassis Corporation Oasis Centers

Freightliner Custom Chassis Corporation wanted to advertise their Oasis RV Centers to RV owners across the country. My boss handed me a creative brief and asked me to come up with some ideas. The one idea of mine that the creative team wanted to use was choosing words that contain the letters ‘r’ and ‘v’. I came up with a list of probably twenty words that met those criteria, and these are the mockups the designer made to show the client.

Kroger Basketball Sponsorship Ad

This division of Kroger sponsors an Indiana basketball team and I created the following headlines to align with their sponsorship. 

 

Digital Projects

Freightliner Custom Chassis Corporation Oasis Centers

(This is the same project as the Freightliner project listed above, but the digital ad portion.) Freightliner Custom Chassis Corporation wanted to advertise their Oasis RV Centers to RV owners across the country. My boss handed me a creative brief and asked me to come up with some ideas. The one idea of mine that the creative team wanted to use was choosing words that contain the letters ‘r’ and ‘v’. I came up with a list of probably twenty words that met those criteria, and these are the mockups the designer made to show the client.

Oasis concepts_REV 1

 

Keller Williams Realty Website

Six Keller Williams Realtors from Fort Wayne decided to create their own separate real estate group and needed to make a new website. They each provided us with bios they had written themselves, and some of them were two or three paragraphs long. I used my copyediting skills to condense these three, which are will go on their website.

Zimmer Biomet Facebook Ads

Zimmer Biomet is a company which creates prosthetics and other medical equipment. The Facebook ads below were meant to target patients rather than doctors or organizations which use Zimmer Biomet products. I never got to see the digital mockups for these sets of ads, but this is the copy I composed.

Other Projects

I constructed this timeline about the history of banking for a client who had a space inside a Junior Achievement location in Fort Wayne. 

Social Content

In addition to social media advertisements, I also wrote social posts for several clients. Below are the links to the social outlets which I wrote for. 

Connolly’s Do It Best Hardware & Rental

Poorman’s Heating & Air Conditioning

Freightliner Custom Chassis Corporation

RV Roadtrippers